About us

About SightLine Direct

SightLine Direct is the commerce platform of SightLine Medical — powering both professional wholesale ordering for eye care practices and direct-to-patient sales through practitioner-branded storefronts. SightLine Direct is built for eye care professionals who want to offer clinically-formulated, premium-quality ocular health products directly through their practice.

Our products are built on published clinical evidence, formulated to the highest ingredient standards, and available exclusively through the professional channel. When you recommend a SightLine Direct product, you’re offering your patients something designed to earn that recommendation.

We’re here to make it easy to stock, recommend, and reorder — so you can stay focused on your patients.